In my last post I revealed the exact process I went through to find content holes and craft highly share-able content. Blimey :S. No, instead I am working on a predominately email outreach strategy, using BuzzStream , to reach out to every single person interested in the niche. These are the creme de la creme of the niche, the girls and guys who will most likely link to my new site and share it on social media.
With BuzzStream , you can tag your contacts which makes it easy to find the right people to reach out to with one click. Here are the tags I used:. Now whenever I want to reach out to just the big magazines, I click the big mag tag, and BuzzStream filters all the big mags:. I have already started building relationships with a small handful of bloggers in the niche. I chose these people based on how often they are writing about the niche, how many hoards of Twitter followers they have, and also how high the PR of their site is.
Mark Trueman from Zen Spill recently shared some killer insights about how to get influencers to share your content with regular back and forth conversation and keeping your emails short.
As well as bouncing email conversations back and forth, I have also got quite a few big mags following me on my new Twitter account by interacting with them regularly:. I usually use Hootsuite recently voted the best social media management tool , to keep track of my Twitter interactions. All 12 of my viral carrots will be dispersed evenly among these contacts. I will NOT promote any of the Helpful Articles, Convincer Articles or Product Reviews when introducing the site for the first time.
This is because:. The importance of linking out to cool resources and then emailing the authors to thank them for their resource is widely known as a great strategy to get people to share your content. Owing to your clear value towards BuzzStream I think I might give it a go. I am currently working on some authority pages for a couple clients and seeing some good results. Just from email outreach done in much the same way I have seen a huge spike in traffic and over shares in 72 hours since my initial email on my most recent project, which was sent to approx site owners.
