Pure is an online dating platform and an application that allows users to post personal ads to find matches based on their desires, preferences, and intentions. In , Pure was ranked third in the Lisbon Challenge [ 5 ] and was granted an office in Lisbon for 30 years by the Mayor's Office of the City of Lisbon, where they continue to be based.
The average user of Pure is between 25 and 40 years old, with 67 percent identifying as male, 30 percent female, and 3 percent non-binary. The first Android version of Pure was released in June The app has generated over 8. Pure creates written and visual content together with sex educators and psychologists in 40 languages covering subjects such as dating, pleasure, wellness, culture, and consent. The co-founder of the Teamo app a service for serious dating Vladimir Schmidt said that he did not see the potential of the application: "Such a model should be in great demand among men, but for girls it is still an unusual format.
If the gap between the percentage of male and female audiences continues to grow, so-called love professionals - call girls - may come to the app and use the service to find new clients". In November the app had a half-million active users. In the New York City area, it has 20, daters. When creating a profile, users are able to find matches based on their gender identity male, female, and non-binary and sexual preference heterosexual , queer , lesbian , bisexual , and asexual.
Pure includes a hour countdown once two users match. If the daters don't talk during that window, the chat "self-destructs" unless both parties agree to turn off the chat timer.
After disabling the chat timer, both parties are assigned a random, anonymous nickname. Everyone on Pure can remain anonymous. Pure has the option to switch to a video chat. While the platform's in-house camera allows for video chats for users to chat or sext, those videos are never saved - neither on Pure's servers nor in the cloud.
