The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying. By leveraging data from car makers and dealers, brands are able to target and optimize their digital advertising through data-driven programmatic, and the competition is heating up in that space. The Russian online advertising market has historically been very insular, which is an issue that Mail.
Programmatic has been gaining steam in the Asia-Pacific region, but the industry still lacks awareness and understanding, according to a new study from Singapore-based MediaQuark. Looking at [β¦]. Smartphone penetration in Asia-Pacific is on the lower end, especially compared to the United States and North America, but it is growing. A new report from Forrester Research predicts that mobile marketing strategies will play a major role in the region in According to Forrester, smartphone penetration across the Asia Pacific region will be [β¦].
Yet despite that, or maybe because of it, demand-side platforms seem to be saturating the market β each seeking to distance itself from the competition. Early in September, Russian search engine Yandex acquired ad tech company ADFOX, generating a bit of buzz around the relatively early stage programmatic buying market in Russia.
This is part of a series on companies advancing programmatic buying in Russia. Global companies trying to make [β¦]. Sign In. Articles By Kimberly. Tagged in: classified ads Denmark Densou international programmatic programmatic classifieds rtb. Tagged in: automotive Chrysler emarketer forrester Innovid programmatic turn. Tagged in: europe Mail. Data Nugget. Tagged in: Asia-Pacific data nugget forrester international mobile marketing. Tagged in: demand-side platform DSPs premium programmatic Russia technology stack.
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