After twenty years in Advertising, I chose to join Walmart; the largest retailer in the world. I learnt how cultures effect behaviour and how to drive demand consistently across countries and different marketing categories from Food to Clothing, from General Merchandise to Technology. Today I run a consultancy business that specializes in helping businesses create strong demand generating customer propositions that can travel across markets.
We are a consult to execute business and we work in both brand manufacturing as well as online and offline retailing. Our principal clients are in fashion, homewares, food and cellular. We work in the continents extensively. Changemaker, freedom fighter, author, friend, mom, food lover, and generous host.
As a business humanizer and driver of BCorp, I coach people and teams to uncover shared purpose and unlock positive impact using the power of empathy, brands, and engagement, with the ambition to co-create an inclusive, regenerative future for all.
I believe in the power of writing, so one of my proudest achievements is having written and published the books Fierce Empathy and Beyond the Powergirl And Beyond thePowergirl, which seeks to inspire a future with a better balance between female and male values.
Dr hab. Katarzyna Εledziewska, Prof. She conducts research on the digital transformation of companies and public institutions, focusing on the transformations of work and organisational culture resulting from the introduction of solutions based on artificial intelligence. In this context, she also analyses changes in the global economy. As a continuation of her academic interests in globalisation and regionalism, she examines the impact of digital innovation.
