He was first discovered by Triple J Unearthed in at the age of Howard claims that he does not have a single genre, and enjoys making both hip hop and pop music.
His mother, Sloane Howard, was a talent manager and record executive of Aboriginal and European descent, who once managed Popstars winner Scott Cain. Howard's maternal great-great grandfather was a part of the Stolen Generation of children of Aboriginal descent ; through this ancestor he is a Gamilaraay or Kamilaroi man, from which he derived his artistic name "Laroi".
His interest in hip hop music began at an early age when his mother would play music around the house from artists like Fugees , 2Pac , Lil Wayne and Kanye West. Howard's father was not a consistent force in his life and his uncle became his father figure as a result. In Sydney, Howard attended the Australian Performing Arts Grammar School on a scholarship, but he dropped out midway through year nine to pursue his international career.
In , hip-hop podcast No Jumper filmed a documentary of Howard and his friends in Redfern as they describe the area as a "ghetto". I'd try to play my music and find different ways to meet them or get backstage". Howard started out recording raps over beats on his mother's phone and uploading them to SoundCloud. Howard met his now collaborator, producer Khaled Rohaim , at a recording studio in Sydney. In , Howard was signed to a development deal with Sony Music Australia. I'd have to say⦠Can it be me?
Can I pick myself? I hate to be that guy, but I definitely hope that I'm a legend. In March , Howard did an in-store meet and greet for streetwear brand Street X in Darlinghurst where local fans queued to meet him where he also performed alongside Triple One.
