The mission of this new pool is to allow smaller clients to source movements, dials, cases and finished products. Together these five entities are masters of every aspect of watch production. Initially, the strategy of vertical integration followed by the manufactures focused on the complete autonomy and independence of the brand Parmigiani Fleurier.
In addition, each of the companies supplies numerous external clients in the luxury segment. With the creation of VMF Private Label, the watchmaking group makes clear its intention to pursue and strengthen its collaboration with small brands.
This new pool gives the latter the chance to develop and, through the personalisation of their movements, to benefit from an accomplished and independent production capacity. We hope we can help to maintain a creative and diverse watchmaking sector and assist in the growth of these firms, thanks to our responsiveness and short delivery times.
Our manufacture offers a wide range of calibres adapted to our own additional modules, as well as numerous modules already on the market; we propose project management and collaboration with module manufacturers.
Today our annual production is twenty-five thousand pieces, a figure that with time is expected to rise to thirty-five thousand,» said Jean-Daniel Dubois, the CEO of VMF. Atokalpa Virtuosos of the gear-train and the oscillator, Atokalpa, based in Alle, are experiencing rapid growth.
